Showing posts from June, 2016

Social Media Marketing Tips: Day 2

Today's Tip: Go mobile.

Here are some statistics: 95% of smartphone users have searched for local information. 61% of those users call a business after doing their research and 59% of actually go visit the business in person. 90% of these users act within 24 hours. These are some pretty compelling numbers. There are also statistics out there that show that mobile users spend more money on a site than desktop users.

What does this mean for your business? For starters, your website must be mobile. Users are looking for fast loading pages, easy navigation, and great content. They are looking for convenience, accessibility, and immediacy. If you do have a mobile website but it is not working properly, 46% of those who visit it will not return.

You may hear the term "responsive website" bandied about. That simply means your website needs to be optimized so it can be viewed on any device and any size screen. You don't know if someone will be viewing your site on a smartph…

Social Media Marketing Tips: Day 1

For the next ten days, we will be featuring one social media marketing tip to consider implementing in your marketing plan.
Today’s tip: Incorporate video.
Here are some interesting statistics. 84% of millennials use YouTube. Among Gen Xers, that number is 58%, and for Baby Boomers, that number is 43%. Despite these impressive numbers, only 9% of small businesses are using the channel. Organizations may be missing a big opportunity to get in front of their target market by not doing so.
Why should a small or medium business produce videos and upload to their websites or YouTube? First, there is the visual component. On Facebook, posts that include a photo receive more Likes. There is an 87% interaction rate when a photo is included. On Twitter, a photo can boost the likelihood of a retweet by 35%. In comparison, the likelihood of a retweet with a hashtag is 16%. People are drawn to the visual elements of websites, Twitter, Facebook, and the like.
Possibly a more compelling reason to …

Five Tips for Your New Press Release

In the not-so-olden-days, press releases were communications between organizations and the media. A company would submit a press release and hope that it would attract the attention of a journalist. The media would filter the information it determined would be released to the public. The term itself - press release - implies the necessity of the media as intermediaries.

The web has dramatically changed the nature of press releases. Today organizations can skip the middleman and communicate directly - and easily - with the consumer. And rather than just reach a limited number of reporters, companies can now reach potentially millions of people with internet access. Today's direct-to-consumer press releases are more accurately termed news releases.

With a focus on the end user, here are some tips to make your news releases more effective:
1) Report on news that speaks to your buyers and potential buyers. You don't have to wait for the big news to occur. If it is important and t…

Podcasting 101

What is podcasting?
A podcast is simply an audio file delivered through an RSS feed. Rather than having to bookmark a site and check it periodically for updates, an RSS feed alerts a subscriber to new content. Typically podcasts are produced as a series. Think of it as having your own radio show. Listeners who subscribe to your series receive automatic alerts when the next podcast is available. They can choose to stream your podcast or download it to listen to at a later time.

Why podcast?
Podcasting is another tool in your social media marketing kit. There are plenty of visual tools - Facebook, Twitter, YouTube, and so on. It's nice to give your potential customers an audio alternative. People like the flexibility of a podcast. They can listen to a podcast as they commute to and from work, or while multi-tasking at home. Podcasting gives you another way to get your message out to the world. If you provide helpful and interesting content, your listeners will keep coming back for mo…

What are customers saying about your business?

When I Googled my new favorite pizza joint to place an order today, one of the sites that came up with a reference to this business was Yelp. Curious, I started reading through people’s comments about the pizza and the service. Several people commented that the business was stingy with coupons, allowing customers to use them on carry-out but not when dining in. As I read through the comments, I kept looking for some response from the business to both the negative and positive comments. Their lack of response is not uncommon, but I think it is a missed opportunity for a business to get feedback from their customers and take into consideration those comments as possible ways to improve themselves.
Googling your business name is a quick and easy way to see what people are saying about your organization. When I did a little research on my pizza place, I found comments on GrubHub and AllMenus, both positive and negative. Again, no responses online - more missed opportunities.
If you’ve go…

Are you still losing 70% of your internet business?

You might be wondering whether or not your website is mobile friendly. Since mid-year 2013, mobile usage for internet surfing has outpaced desktop computers. When we say mobile, we mean iPhone, iPad, Android phones and tablets. These account for the largest group of users on the internet. By today's account, this represents about 70% of your potential customers.

If your website has not been updated recently, you may be causing customers to turn away. This is relatively old news, but I see it still needs to be covered.

A properly designed website reformats to work with the existing device, whether it is a phone, tablet, laptop, or desktop computer. A non-mobile website simply gives you a reduced view of your website without reformatting. Although it may work fine on the desktop computer, an iPhone or tablet user has to zoom and scroll and has difficulty selecting links, making for an unpleasant user experience.

A mobile friendly design is essential for the purpose of being found in…