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Showing posts from August, 2016

Strategies for Teamwork and Collaboration - Part I

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Let's talk about some key strategies that encourage and support teamwork and collaboration. Organizations that value teamwork and collaboration are not free of conflict. On the contrary, these organizations address conflict, not to quickly get rid of it and restore a sense of peace, but to work through it to find new and more creative solutions to problems. No change takes place without conflict.

In their book, Opening Doors to Teamwork & Collaboration, Judith Katz and Frederick Miller write about four key strategies that organizations must practice in order to work through conflict and create successful change. These are: Lean into Discomfort, Listen as an Ally, State Your Intent and Intensity, and Share Your Street Corner.
What does it mean to Lean into Discomfort? Sounds like something we definitely don't want to do because, well, it's uncomfortable. With the rapidly changing world marketplace, we can't afford to stay in our comfort zones. It doesn't matter…

Calculating the Cost of Customer Acquisition

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Do you know what it costs your business to acquire a new customer? If you don't, you should. Cost per acquisition, or CPA, can be determined as follows. We would suggest you calculate this on a yearly basis for each specific advertising or marketing campaign.

First, add up the costs of all the advertising or marketing campaign. These include design, copywriting, printing, insertion fees, mailing list, and postage. To this total, look at the amount of time you and your employees spent on the campaign and calculate a dollar amount for these salaries. To this figure, calculate your office expenses, including rent and utilities. You can calculate these costs for the entire year and then calculate what percentage of the year was spent on the particular campaign.

Now you should have a dollar amount for how much it cost to run a specific advertising or marketing campaign. Your next step is to determine how many customers you netted from the campaign. This will be difficult to do unless …

Facebook vs Ad Blockers

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They're annoying. They're intrusive. They're often irrelevant to a person's interests. "They" are the ads that pop up on a person's Facebook page. And now about 26% of Facebook users are doing something about it. People are using ad blockers to either filter the ads that are served up to them or completely eliminate seeing any of them.

Why does Facebook care? Well, here's the problem. In just the second quarter of this year, Facebook reported revenues of $6.2 billion from ads. According to eMarketer, this accounts for approximately 90% of Facebook's total revenue. If you've got 26% of your users blocking ads, that's a lot of lost revenue.

Facebook's response has been to block the ad blockers. Facebook will admit that yes, some ads are irritating and have nothing to do with your interests, but ads are good because they help you find those products and services you are interested in, and introduce you to services and products you may be in…