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Showing posts from September, 2016

Programmatic Marketing 101

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There are a lot of buzzwords and abbreviations related to programmatic marketing. Today's blog is a primer of 20 commonly used words in the field.

Ad Exchange - System that facilitates the buying and seller between advertisers and publishers. Connects players in real time to conduct bidding of ad space.

Ad Impression - Also called an ad view, measurement of how many times the ad has been seen.

Ad Inventory - Space/number of ads that a publisher has available for purchase.

Artificial Intelligence (AI) - Ability of a computer to imitate human intelligence and behavior.

Behavioral Targeting - With the purpose of increasing ad effectiveness, behavioral targeting selects specific ads to show specific people based on their actions and interactions on the web.

Big Data - Data collection that is so large that traditional database tools cannot handle them. Big data is analyzed to uncover patterns, trends, and correlations of human behavior.

Conversion Rate - Conversion is the completion of the de…

Strategies for Teamwork and Collaboration - Part 4

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The final strategy to promote teamwork and collaboration is "Share Your Street Corner". Your street corner is your perspective. Not only are you encouraged to share your own ideas, but listen to the perspectives of others with an open mind.

How often in business does a strategy fail or a culture suffer because someone instrumental is missing from the conversation. This may be because they are physically absent from the conversation or because they choose not to share their ideas for fear they may cause conflict and not look like a team player. When this happens, you lose the creative friction that is vital to finding better ways of doing things.

It is analogous to witnessing an accident in the middle of the street. If you are standing on the northwest street corner, your view and therefore interpretation of events is going to be different than the people on the northeast, southwest, and southeast corners. It is impossible for your experience to be identical to theirs. And t…

Strategies for Teamwork and Collaboration - Part 3

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The third of Katz & Miller's strategies to encourage teamwork and collaboration is "State your intent and intensity". In some ways, this concept is very simple. Be clear about what you mean so that others understand exactly what you are saying and how important you think your idea is.

This can be a little tricky, though. Imagine attending a meeting and the CEO begins to talk about an idea with a lot of excitement. Maybe his/her intent is for the organization to run with that idea, but how do you know for sure? Maybe this is just an idea to toss around for awhile. Maybe the CEO expects this idea to be followed up on in the future. Or maybe he/she is looking for some more immediate action.

Alternatively, the CEO could be the type who does not openly expresses excitement and passion. It can be even harder to interpret understated, low key statements.

What's needed is language to convey both the intent and the intensity of a person's words. Use of the terms Noti…

Strategies for Teamwork and Collaboration - Part 2

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The second key strategy that will promote teamwork and collaboration within your organization, according to Katz and Miller, authors of Opening Doors to Teamwork and Collaboration, is Listening as an Ally.

Too often an organization espouses the "we're all in this together" mentality, but the truth is not even close. Departments have conflicting goals. Staff does not share information for fear of being criticized or to maintain control and power within the organization. If this is really what it looks like in the organization, it is more likely that you will also find distrust, lack of cooperation, and lack of collaboration.

Think about what often happens in a company meeting. Individuals come with their own agendas, and are not typically interested in what the rest of the group has to say. While a co-worker speaks, others are immersed in their laptops or on their iPhones. Some listen superficially, then play devil's advocate with the speaker, often coming across as …