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Showing posts from October, 2016

Working Inbound Leads - Tip #1

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Businesses that depend on the internet for cultivating inbound leads, whether it is in the form of a live chat, email, text or phone, have to respond to these leads right away. Statistics indicate that you have a 100 times better chance of getting the business if you connect within the first five minutes after receipt. Your chances of connecting drop exponentially for every minute longer than this. Regrettably, almost half of businesses don't respond at all. If you are a car dealer, insurance sales, or an online retailer, you already know the importance of responding to your customers when they are in the buying mode. The customer who walks into your business and is made to wait, or worse yet, ignored completely, is likely the customer who also walks out without making a purchase.  With inbound leads, you are probably not the only business that the consumer is filling out a contact form for, so the first one to respond has an advantage. Before your business starts down the road …

Programmatic Advertising Success Story

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Today we present to you a story that illustrates why programmatic advertising in the future of successful marketing. Company: Under Armour - Originator of performance apparel-gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. Under Armour’s mission is to make all athletes better through passion, design, and the relentless pursuit of innovation. Challenges: To continually increase ROI. To become more mobile focused. Strategy: Under Armour had been running a direct response campaign for just under a year, achieving ROI results of 218%. The company wanted to explore where the brand could go next. It’s well known that consumers are switching between smartphones, tablets, and desktop throughout the day. Consumers routinely conduct research on one device and take action on another. They’re not tied to one device, so why are marketing plans? Cross-device optimization allows marketers to unify a campaign experience by optimizing media to ind…

The New Face of Business Marketing

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Even with today’s vast amount of data available to marketers and small business owners, many are still reluctant to grasp the concept of using data to help make marketing decisions. Some may think they do, to the extent that they do a mass mailing to a given zip code because incomes levels for that zip is X, and consider that an intelligent use of data. If you’re marketing cold you will be throwing over 99% of your marketing dollars in the trash. Your best case scenario is going to be 1%, usually less. Even if you purchase a list of suspects that are somewhat qualified for a particular product or service, it still is likely to be less than 1%. Unsolicited direct mailings are typically a single event. After you spent $3,000 or $50,000 and got very little or no return, most people are not quick to do another. Doing direct mail is the only thing you know. So you do your mass mailing based on segmented data. You hope and pray for a good return with no actual goal in mind as to the outcome.…