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Showing posts from July, 2017

Email Marketing Alive and Well

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With so much attention on non email marketing strategies that include Facebook, Twitter, LinkedIn, and other social media outlets, it's easy to question whether or not email campaigns are still effective today. Are they worth keeping as part of your marketing plan or should you focus solely on social media?

Let's look at a few facts garnered from studies on email marketing:

Last year, there were over 2.6 billion email users worldwide. This number is expected to grow to half of the world's population by the year 2020.This year, 269 billion emails are sent per day.Gmail reported having one billion users.One study reported that 95% of professionals use email in their digital marketing mix, with social media coming in at 93%.In another study, 58% of respondents reported that email is the first place they go online every day, followed by 20% visiting a search portal, and 11% checking in on Facebook. When done right, email marketing campaigns can result in conversions. Admittedl…

AI - Your Personal Travel Agent

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Since we're in the midst of the summer travel season, let's take a look at how artificial intelligence (AI) plays a role in customizing the travel experience and what that might look in the future.

In the beginning, there were human travel agents. If you were looking to book a flight and accommodations and include some attractions, this was the way to go. The travel agent did all the work, presented you with options, and the choice was yours. Your travel agent got to know you and your preferences, and suggested travel options based on what he or she knew about your likes and dislikes.

Enter the automated sites like Expedia and Travelocity. Now travel became a self-serve kiosk. You create a search based on the parameters offered on the website and get a semi-custom list of flights or hotels or car rentals. You could narrow your search by distance to a specific location or by price or even by guest rating. Sometimes the search could be cumbersome, but there seemed to be an opt…