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Six Digital Marketing Technologies for Generating Leads

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Generating Leads for More Business
Consistent lead generation is imperative if you want to stay in business. It's cliche, but customers truly are the lifeblood of your business. Generating leads can be a time-consuming and sometimes tedious process, but fortunately, nowadays, there is technology that can help do the job. Here are six digital marketing technologies that you should learn about to help you with this task.

1. Rocketfuel Digital Direct Response Marketing

Programmatic becomes predictive when marketers anticipate consumer needs. Consumers now demand brands to offer always-on access and personalized experiences. A shift in marketing has now allowed marketers to delight consumers when they are most receptive. This is all possible because of real-time data and artificial intelligence.
Predictive marketing gives you the power to be there when and where consumers want to engage. This technology brings together trillions of digital and real-world signals to create individual prof…