Use Advertising Calendars to OUT-MARKET Your Competition...While Spending Less!

The primary reason a business advertises is to communicate to a target audience the firm's name, where it is located, and what products or services it provides.

Calendar advertising is the most efficient, cost-effective medium to do the job. Everyone needs calendars. In fact, surveys indicate that 98% of all homes and practically 100% of all businesses use at least one! Studies also show that the majority of people who do not receive complimentary calendars would like to get them. So it stands to reason that by distributing calendars to your target audience, you're meeting a recognized need and providing something with gift value.

No other advertising medium can offer the same cost-effective exposure:

• STANDS ALONE - Your message doesn't have to compete with other ads, editorial material or programming.
• CONSTANT EXPOSURE - People use their calendars every day, and each time they do, they are exposed to your advertising message.
• PERSONAL - As a working part of a person's daily routine, calendar advertising is like buying space on the recipient's desk, wall, briefcase or purse.
• ECONOMICAL - Because YOU control the distribution, there's virtually no wasted coverage. Calendar advertising offers the lowest cost-per-qualified-impression available today.

No Other Advertising Medium Can Give You...

• Controlled distribution
• Large number of impressions per month at a low cost per impression
• 365 day exposure
• Customer appreciation
• Something that is a necessity and that customers will ask for yearly

Most other forms of advertising use a "shotgun" approach, scattering their message out to a very broad market, hoping to hit some customers. Calendars, on the other hand, go directly to key customers, prospects, suppliers and other VIPs chosen by YOU, for long-term exposure and memorability.

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