Local Digital Marketing

Local digital marketing one-stop shop with advice and resources for small business.

Welcome to Technigrafic Solutions. As local digital marketing experts, we specialize in local SEO, social media management, and website services. Our team has years of experience in helping small business owners and franchisees reach their online marketing goals.

Internet marketing team in Carol Stream IL working on local SEO, social media management and websites

What is local digital marketing?

Local digital marketing can be used in a variety of ways, such as local SEO, local PPC campaigns, local display advertising, and more. Local SEO involves optimizing a website to appear higher in the organic search engine results for a specific local area. Local PPC campaigns involve targeting users in a particular geographic area with ads. Local display advertising involves running digital ads to a specific geographic area.

Local digital marketing also includes the use of local directories, such as Yelp and other local directories, to list businesses in the area. Additionally, social media marketing can be used to target a local audience. This involves creating local content, engaging with local influencers, and running local ads on social media platforms.

How does local business benefit from local digital marketing?

Local digital marketing is an effective way for businesses to reach their target audiences. It can help businesses to be more efficient with their marketing efforts, as they can focus their budget and energy on the people who are most likely to buy their products and services. Local digital marketing can also help businesses to build relationships with their local customers and increase their brand awareness.

We understand that local marketing efforts for a business owner or
franchisee can be challenging, especially on a limited budget. That’s why we offer a variety of services tailored specifically to help your business be found local in online searches from local consumers. Our services range from helping you create a solid online presence, to optimizing your website to be found in the Google local search for lead generation. We stay up-to-date with the latest best practices and trends.
Attract more customers using a marketing agency digital marketing services expert

How We Do Local Digital Marketing

At Technigrafic Solutions, we understand that each business is unique and has different needs. That’s why we strive to create customized plans that are designed to fit your business’s individual goals. Whether you’re looking to boost website traffic or increase brand awareness, we will put together the most effective mix of marketing solutions to help you reach your goals.

Our first step is to create a local SEO report. From the finding in the local SEO report, experts will work closely with you to develop a comprehensive plan to get your business noticed. We’ll help you create content that resonates with your local
target audience and leverage the latest tactics to help you reach more potential customers.
We’ll provide you with services that best fit your needs, including local SEO and website design or maintenance. We’re well-versed in the latest search engine optimization (SEO) strategies and tactics and can help you optimize your website to rank higher in search engine results. We can also provide social media management services to help you engage with your customers and followers.

If your business needs a website, we can help you with custom web design and development services. Our web designers and developers are experienced in creating stunning, engaging websites that can be optimized for local SEO and geared towards driving conversions. We can also provide website maintenance and hosting services to ensure that your website is always running smoothly and efficiently.

Attract more local customers with local digital marketing services

The best part of digital marketing is the ability for precise targeting of your ideal customer within your desired market place. Not all marketing platforms work equally well across business types and market areas. We’ll help determine which digital marketing resources may work best for your particular business. This all starts with a courtesy consultation of your business marketing goals.

We’ll then structure your customized
marketing plan and the appropriate digital marketing platforms and solutions.
A marketing agency social media management services provide a solution to get this task off your plate

What is local SEO in digital marketing?

Local SEO is a type of search engine optimization (SEO) that is focused on optimizing a website and other digital content to appear in local search results. It’s an integral part of a comprehensive digital marketing strategy, as it helps businesses get found online by people in their local area.

When someone performs a local search query, such as “Italian restaurant near me,” local SEO helps ensure that your business shows up in the local search results and Google Map Pack. This can be a great way to drive local customers to your website and physical store locations.

In order to optimize for local search, there are several key elements that local businesses should focus on. Generating a local SEO report will show you a detailed analysis for your business. It highlights the areas where you may be missing something or need improvement in order to be found in local search results.

Social media marketing services to engage your local customers

Social media marketing is an essential part of any successful business’s marketing strategy. A social media strategy can help you reach a larger local audience than traditional marketing methods, and it help you create a loyal base of local customers who are more likely to become repeat buyers.

However, forming a successful
social media marketing strategy isn’t as simple as just setting up an account and posting a few messages. To maximize your effectiveness, you need an understanding of the different social media platforms, the types of content that will resonate with your customers, and the best ways to measure the success of your campaigns.

One of the most important aspects of
social media marketing is to create content that is both relevant and engaging. It’s important to understand your local customers, so you can tailor your content to their interests and needs. 

For example, if your business is a pizzeria, you’ll want to focus on recipes, tips for making the perfect pizza, and other food-related topics. You’ll want to post images of your food, as well as videos of customers enjoying their meal.

By understanding the different platforms, creating relevant and engaging content, responding to customer feedback, and tracking the success of your campaigns, you’ll be able to use social media marketing to reach and resonate with a larger audience.

With over 2.74 billion people on Facebook, this social media marketing platform is hard to ignore. Social media manager strategies are also beneficial because users who see and like your message will often share it with their network of friends and family.

Our first step to help your business with its social media marketing strategy is to create the local SEO report that we talked about earlier. From the results of this report, experts will work closely with you to develop a comprehensive plan to get your business noticed. We’ll help you create content that resonates with your local
target audience and leverage the latest tactics to help you reach more potential customers.
local seo targets local customers near you

Other Digital Marketing Services

Google Business Profile optimization helps you to rank in the 3 Pack local Google searches

Google My Business Profile (GBP) Optimization

We have learned the overwhelming majority of local businesses do not have an optimized Google Business Profile, in fact as many as 97%! Creating and optimized Google Business Profile is essential and the first step to all local SEO campaings. Doing so helps your business capture more of the local Google search results.

New Mover Direct Mail and Digital campaigns offer a precise way to target this lucrative group of consumers

New Mover Direct Mail and Digital

We can target this lucrative group with a digital marketing campaign complimented with a direct mail follow-up. Very effective for dental, home services, insurance or other high ticket price consumer purchases.

Pay-per-click advertising provides a faster option to appear in online searches for those looking for your product or service

Pay-Per-Click Advertising (PPC)

Pay-Per-Click (PPC) advertising is a powerful tool for businesses of all sizes. It can be used to quickly attract potential customers to your website and increase your website’s visibility. PPC is an effective way to reach your target audience and generate leads, conversions, and sales.