Local Digital Marketing
Local digital marketing one-stop shop with advice and resources for small business.
Welcome to Technigrafic Solutions. As local digital marketing experts, we specialize in local SEO, social media management, and website services. Our team has years of experience in helping small business owners and franchisees reach their online marketing goals.
What is local digital marketing?
Local digital marketing can be used in a variety of ways, such as local SEO, local PPC campaigns, local display advertising, and more. Local SEO involves optimizing a website to appear higher in the organic search engine results for a specific local area. Local PPC campaigns involve targeting users in a particular geographic area with ads. Local display advertising involves running digital ads to a specific geographic area.
Local digital marketing also includes the use of local directories, such as Yelp and other local directories, to list businesses in the area. Additionally, social media marketing can be used to target a local audience. This involves creating local content, engaging with local influencers, and running local ads on social media platforms.
How does local business benefit from local digital marketing?
Local digital marketing is an effective way for businesses to reach their target audiences. It can help businesses to be more efficient with their marketing efforts, as they can focus their budget and energy on the people who are most likely to buy their products and services. Local digital marketing can also help businesses to build relationships with their local customers and increase their brand awareness.
We understand that local marketing efforts for a business owner or franchisee can be challenging, especially on a limited budget. That’s why we offer a variety of services tailored specifically to help your business be found local in online searches from local consumers. Our services range from helping you create a solid online presence, to optimizing your website to be found in the Google local search for lead generation. We stay up-to-date with the latest best practices and trends.
How We Do Local Digital Marketing
Our first step is to create a local SEO report. From the finding in the local SEO report, experts will work closely with you to develop a comprehensive plan to get your business noticed. We’ll help you create content that resonates with your local target audience and leverage the latest tactics to help you reach more potential customers.
If your business needs a website, we can help you with custom web design and development services. Our web designers and developers are experienced in creating stunning, engaging websites that can be optimized for local SEO and geared towards driving conversions. We can also provide website maintenance and hosting services to ensure that your website is always running smoothly and efficiently.
Attract more local customers with local digital marketing services
We’ll then structure your customized marketing plan and the appropriate digital marketing platforms and solutions.
What is local SEO in digital marketing?
Local SEO is a type of search engine optimization (SEO) that is focused on optimizing a website and other digital content to appear in local search results. It’s an integral part of a comprehensive digital marketing strategy, as it helps businesses get found online by people in their local area.
When someone performs a local search query, such as “Italian restaurant near me,” local SEO helps ensure that your business shows up in the local search results and Google Map Pack. This can be a great way to drive local customers to your website and physical store locations.
In order to optimize for local search, there are several key elements that local businesses should focus on. Generating a local SEO report will show you a detailed analysis for your business. It highlights the areas where you may be missing something or need improvement in order to be found in local search results.
Social media marketing services to engage your local customers
However, forming a successful social media marketing strategy isn’t as simple as just setting up an account and posting a few messages. To maximize your effectiveness, you need an understanding of the different social media platforms, the types of content that will resonate with your customers, and the best ways to measure the success of your campaigns.
One of the most important aspects of social media marketing is to create content that is both relevant and engaging. It’s important to understand your local customers, so you can tailor your content to their interests and needs.
For example, if your business is a pizzeria, you’ll want to focus on recipes, tips for making the perfect pizza, and other food-related topics. You’ll want to post images of your food, as well as videos of customers enjoying their meal.
By understanding the different platforms, creating relevant and engaging content, responding to customer feedback, and tracking the success of your campaigns, you’ll be able to use social media marketing to reach and resonate with a larger audience.
Our first step to help your business with its social media marketing strategy is to create the local SEO report that we talked about earlier. From the results of this report, experts will work closely with you to develop a comprehensive plan to get your business noticed. We’ll help you create content that resonates with your local target audience and leverage the latest tactics to help you reach more potential customers.
Other Digital Marketing Services
Google My Business Profile (GBP) Optimization
We have learned the overwhelming majority of local businesses do not have an optimized Google Business Profile, in fact as many as 97%! Creating and optimized Google Business Profile is essential and the first step to all local SEO campaings. Doing so helps your business capture more of the local Google search results.
New Mover Direct Mail and Digital
We can target this lucrative group with a digital marketing campaign complimented with a direct mail follow-up. Very effective for dental, home services, insurance or other high ticket price consumer purchases.
Pay-Per-Click Advertising (PPC)
Pay-Per-Click (PPC) advertising is a powerful tool for businesses of all sizes. It can be used to quickly attract potential customers to your website and increase your website’s visibility. PPC is an effective way to reach your target audience and generate leads, conversions, and sales.