In today's world, digital marketing needs to be an integral component of every business' marketing plan. Customers spend a significant amount of time online, and businesses need to meet those customers where they work and play. Today we share four essential steps to...

In order to keep serving our clients in the best way possible, we need to keep learning. Learning new knowledge in our field. With the explosion of the internet, knowledge is at our fingertips. Online courses, workshops, and blogs written by experts in their fields...

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that...

Respond All reviews offer feedback, including negative reviews. Don't ignore negative reviews because you they make feel defensive, you think the customer is overreacting, or you don't believe your shop did anything wrong. Answer them all. Don't let your customer make...

The 2020 edition of Moz’ Local Search Ranking Factors Survey ranks Google My Business (GMB) as the biggest driver of local SEO success. In fact, think of Google as your new home page because that's where your local searchers look for what they need. (Yes, you still...