Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are...

Today we share our top 5 benefits of online reviews for your business. If we could sum up why you need online reviews, it would be this: Customers are talking about you online and your prospective customers are listening. Benefit #1: Positive reviews build trust and...

Positive online reviews provide social proof that your company is worth doing business with. Social proof is a psychological phenomenon otherwise known as herd mentality. Right or wrong, social proof says that if everyone else is patronizing a local restaurant, it...

In today's world, digital marketing needs to be an integral component of every business' marketing plan. Customers spend a significant amount of time online, and businesses need to meet those customers where they work and play. Today we share four essential steps to...

In order to keep serving our clients in the best way possible, we need to keep learning. Learning new knowledge in our field. With the explosion of the internet, knowledge is at our fingertips. Online courses, workshops, and blogs written by experts in their fields...

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that...