Five Tips for Your New Press Release

In the not-so-olden-days, press releases were communications between organizations and the media. A company would submit a press release and hope that it would attract the attention of a journalist. The media would filter the information it determined would be...

Podcasting 101

What is podcasting?A podcast is simply an audio file delivered through an RSS feed. Rather than having to bookmark a site and check it periodically for updates, an RSS feed alerts a subscriber to new content. Typically podcasts are produced as a series. Think of it as...

What are customers saying about your business?

When I Googled my new favorite pizza joint to place an order today, one of the sites that came up with a reference to this business was Yelp. Curious, I started reading through people?s comments about the pizza and the service. Several people commented that the...