by Mary Ellen Graf | Feb 25, 2021 | social media marketing
As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just...
by Mary Ellen Graf | Feb 23, 2021 | small business marketing
Believe it or not, the same premise applies to customer negative reviews as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. BrightLocal’s local consumer survey shows...
by Mary Ellen Graf | Feb 10, 2021 | marketing strategy, small business, small business marketing
A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce...
by Mary Ellen Graf | Feb 7, 2021 | small business
Small businesses represent 99.9% of all firms in the United States, according to Small Business Administration (SBA) reports. No wonder that organizations like this describe small businesses as the backbone of the economy. Small businesses employ 57.9 million people,...
