by Mary Ellen Graf | Dec 30, 2020 | customer acquisition, customer retention
Why You Must Pay Attention to Customer Reviews About Your Business Customer review sites are a great resource for business owners to find out what customers are thinking and saying about your business. It’s your chance to be the proverbial fly on the wall when a...
by Gabrielle Graf | Jun 29, 2017 | customer acquisition, customer service, leads management, marketing strategy
You’ve worked hard to design an attractive and functional website. You’ve created an appealing offer, and included a contact form. You’re ready for those inquiries to start rolling in.Sounds great, but are your prepared to answer those inquiries when...
by Gabrielle Graf | Aug 23, 2016 | customer acquisition, customer retention
Do you know what it costs your business to acquire a new customer? If you don’t, you should. Cost per acquisition, or CPA, can be determined as follows. We would suggest you calculate this on a yearly basis for each specific advertising or marketing...
