by Mary Ellen Graf | Aug 7, 2021 | social media marketing
A social media marketing plan is a must for any small business. Social media marketing is cost-effective, can help you reach specific customer demographics, get more leads, and stay engaged with your customers. 7 Tips for Developing your Social Media Marketing...
by Mary Ellen Graf | Jul 8, 2021 | social media, social media marketing
Social media platforms are plentiful and participation on just one can be time-consuming. These platforms come and go, but currently the major ones include Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube, Pinterest, and TikTok. Deciding on which platform or...
by Mary Ellen Graf | Feb 25, 2021 | social media marketing
As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just...
by Mary Ellen Graf | Jan 29, 2021 | customer data, small business marketing, social media marketing
The days before the 2021 inauguration showed us unmistakably why small business owners need to own their own customer data. Social media platforms made plain who was really in control of site content, and even suspensions and shutdowns of accounts in their platforms....
by Mary Ellen Graf | Jan 23, 2021 | business strategy, small business marketing, social media marketing
In a small business, every dollar counts. Spending a lot of money on a little return hurts. That’s what makes it worthwhile to check out two free tools that small business owners can utilize to promote their businesses. In just a few steps, you can set up Google...
by Gabrielle Graf | Jul 18, 2017 | artificial intelligence, email marketing, prospecting, retargeting, Rocket Fuel, social media marketing
With so much attention on non email marketing strategies that include Facebook, Twitter, LinkedIn, and other social media outlets, it’s easy to question whether or not email campaigns are still effective today. Are they worth keeping as part of your...
